But now dogs can join in the fun. A song that claims to be the first-ever Christmas single designed exclusively for canines has been released, and early footage suggests it’s getting a strong reaction from its four-legged listeners.
It uses a reggae beat and sounds of bells, squeaky toys and owners’ instructions to elicit a response from listening dogs.
Videos posted online showed dogs seemingly reacting to the high-frequency sounds.
The company said the track was devised with the help of a focus group of 25 dogs, who were played more than 500 sounds and analyzed for their responses.
“Signs that dogs are enjoying the track include alertness, trying to discover where the sounds are coming from, head cocking, or moving their ears to get a better listen, as well as tails wagging,” the company said in a press release.
Some limited research has suggested that dogs respond positively to music.