Your A to Z guide to the best Amazon Prime Day Deals in the UK

 Your A to Z guide to the best Amazon Prime Day Deals in the UK

Amazon Prime Day has officially touched down in the UK, and with it comes incredible savings on tech gadgets, wardrobing essentials, health products, home decor and DIY tools, all of which are available to current Prime members and newly minted members who have signed up to a free 30-day trial to the service.

For those of you who are new to Prime Day, the savings event lasts for two full days and boasts some of the biggest markdowns on Amazon products you will find all year. These deals come in the form of two-day deals, as well as lightning deals that typically sell out in a matter of minutes. And because all products come with Prime free shipping, you can expect to enjoy your new purchases in a matter of days.

Now that we’re already a few hours into Prime Day, we’ve curated the top products worth shopping over the next two days. Be sure to bookmark and keep checking this page for new deals as they become live.

Take 40% off Anker Power Banks: Enjoy steep markdowns on Anker’s portable Power Banks, including its PowerCore Essential 20000 (£19.99, originally £34.99; which can provide five charges for your iPhone, and over two and a half charges to an iPad Mini with complete ease.

Amazon Music Unlimited: Audiophiles will enjoy this impressive deal on Amazon Music Unlimited, which boasts unlimited access to your favourite podcasts, songs and audio content ad-free for four months at only £0.99.

Bose Headphones: Enjoy nearly £80 off Bose’s powerful SoundLink Wireless Headphones, which boast a top-notch microphone, advanced Bluetooth connectivity and booming audio. Want even more headphone options? Check out the full list of discounted headphones available on Prime Day here.

Eero Mesh: This comprehensive home Wi-Fi system can replace your router, give you up to 460 square meters of internet coverage and intelligently routes traffic to avoid buffering and connection loss is now on sale. Get a three-pack system for £149.90 (originally £249;

Echo devices


You’ll find major markdowns on Echo devices as part of Amazon’s Prime Day sale.


Part of Amazon’s suite of voice-assistant technology, the Echo Dot 3rd Generation (£18.99, originally £49.99;, the Echo Show 5 (£39.99, originally £79.99;, Echo Show 8 (£59.99, originally £119.99;, Echo Audio (£29.99, originally £49.99;, Echo Flex (£13.99, originally £24.99; and Echo Studio (£139.99, originally £189.99; are all among Amazon’s biggest markdowns this Prime Day.

Fire Tablet 7: Surf the web, watch video content and listen to your favourite music for up to seven hours on a single charge with this £30 tablet.

Fitbit: Fitbit’s Versa 2, Inspire, and Inspire HR, some of the brand’s most beloved designs, are all part of Amazon’s massive Prime Day Savings. For two days only, save up to 34% off these smart fitness trackers.

Garmin: Select Garmin smartwatches and GPS devices are upwards of 20% off their original price tag.

Save as much as 20% on Garmin watches during Amazon

Save as much as 20% on Garmin watches during Amazon’s Prime Day.


Save 30% off gaming accessories: Video games are only part of the gaming experience. To get the best immersive game play there is, stock up on a few additional essentials this Prime Day like an ergonomic keyboard (£16.99, originally £39.99;, surround sound headphones from Mpow (£16.99, originally £24.99; or even a brand new gaming laptop from Fusion5 (£175.16, originally £218.95;

Kindle Paperwhite: Amazon’s signature e-reader that holds thousands of titles in one sleek, glare-proof display is now on sale for £39 off.

Ring Spotlight: Those looking to make their garden or front entrance more secure, should consider the Ring Spotlight (now on sale for £139), a high-tech LED security device that gives you real-time alerts when someone steps on your property.

SanDisk Memory and Storage: Keep all your photographic memories from your last holiday or important digital files from work safe with the help of these SanDisk memory disks and portable hard drives, now on sale for up to 35% off.

Samsung, LG, Philips and Sony TVs are now up to 20% off: Why wait until Black Friday to upgrade your home cinema? Right now, shoppers can save hundreds of pounds off 4K HD smart TVs from top brands like Samsung and LG. One of the best deals we’ve spotted is on Samsung 2020 55” Q60T QLED 4K Quantum HDR Smart TV, which is now on sale for £350 off its original price tag.

Get up to 50% off Aurique, Amazon

Get up to 50% off Aurique, Amazon’s signature fitness brand.


Aurique: Enjoy 50% off Amazon’s signature fitness brand Aurique. Some of the top discounts that have caught our eye include its thermal jogging leggings (starting at £23) and its fashion-forward long-sleeve sports top (starting at £18).

Amazon Brands skincare: Body care essentials like body wash, lotion and SPF are all now on sale up to 30% off today. Better yet, many of these Amazon Brand skincare products come in multipacks, so that you can bulk shop now and have your bathroom fully stocked for months to come.

Amazon Essentials: Staple closet essentials, like polo shirts and Breton long-sleeve tops, are now up to 50% off this Prime Day. Plus, many of these great discounts are ideal for winter wardrobing.

Boots and Wellies, now 30% off: Prepare for all your countryside strolls and cold weather forecasts with a few pairs of these shearling lined boots, waterproof wellies and stylish Chelsea boots, now a fraction of the original cost.

Calvin Klein: It’s not just Amazon brands that are heavily discounted this Prime Day. Premium labels, including Calvin Klein, are upwards of 30% off today, too.

Canterbury: Sports socks, gym bags, rugby shorts, thermal legging and head guards are all seeing steep markdowns over the next two days.

Craghoppers: British outdoor clothing and supply company Craghoppers is markding down a number of its best-sellers. This includes its winter-lined trousers, roomy backpacks and waterproof outdoor jackets.

Facial Steamers and Pore Vacuum Cleaners: Clean your pores the way spa professionals would with these Facial Steamers and Pore Vacuum Cleaners on sale for 30% off.

Helly Hansen: Enjoy premium insulated jackets, cozy beanies and waterproof duffel bags for 30% off.

Luggage and Sports Accessories, now up to 30% off: Even though your next holiday may be on hold, you might as well stock up on new rolling luggage and packing cubes ahead of time. And with this deal on Amazon Basic luggage options, products start as low as £9.

Enjoy up to 50% off men’s grooming products: Beard shampoo, American Crew pomade, deodorant and shaving sets are all upwards of half off this Prime Day. These discounts make for great Christmas gifts for your loved ones, or a special treat for yourself. Decisions, decisions.

You can get up to 50% off men

You can get up to 50% off men’s grooming products during Amazon’s Prime Day sale.


Marmot: Score 25% off your next Marmot outdoor jacket purchase. Currently, 26 different versions of the brand’s popular waterproof jacket, ranging in color and cut, are part of Prime Day.

Manfrotto Backpack: Ideal for photographers, the Manfrotto Sling Backpack can store a DSLR along with multiple lenses easily and without weighing you down, on sale for £40.99, 42% off.

Mylee Nail Kits: Tired of paying for gel manicures at the salon? Why not give yourself a spa day at home with these Mylee Gel Nail Kits. Its Complete Professional Set, which comes with an LED Lamp, Gel Remover and a variety of polishes is now on sale for £66.85 (£99.99;

Puma: Stock up on bold Puma athleisure, performance and even football boots for up to 30% off their retail price tag for two days only.

Sealskinz Outdoor Accessories: Once you have your winter jacket from Helly Hansen or your lined trousers form Craghoppers, finish your look with one of these waterproof outdoor accessories from Sealskinz, including gloves, hats and unisex socks.

Timex: Two of Timex’s classic designs, its Women’s Weekender and its Men’s Expedition Scout, are both over 30% off today.

Get up to 30% off furniture and home decor options during Prime Day.

Get up to 30% off furniture and home decor options during Prime Day.


Amazon Brands Furniture & Home Decor: Furniture and home decor options from Amazon Brands, including office desks, plush rugs and shelving are now up to 30% off.

Take up to 30% off on Bosch and Dremel’s home and garden products, such as power drills, hedge cutters, and high pressure washers.

Bosch Professional Tools: Get your DIY on with this massive 30% off deal on professional-grade Bosch Power Tools.

Brabantia, Vileda and Thermos storage containers, organizers and portable drink canisters are now just a fraction of their original cost.

In the market for new cooking utensils and gadgets? There’s a slew of products on Amazon that span kitchen scales, knife sets, ice makers and cake decorating sets, as low as £5.

Eufy Robot Vacuum Cleaners: Why clean your own home when a robot can do it for you? Right now, a selection of WiFi-enabled Eufy Robot Vacuum Cleaners are on sale for 50% off, with options starting as low as £125.

Save as much as 50% off a Eufy robot vacuum cleaner.

Save as much as 50% off a Eufy robot vacuum cleaner.


Add to your at-home library with some of today’s best-selling Fiction and Non-Fiction books, now 40% off.

Instant Pot: The internet’s favourite cooking appliance, the Instant Pot Duo, is now just £59.99. This programmable cooker takes the place of seven different cookery tools, including a rice maker and pressure cooker, and can make your meal prep virtually a hands-free process.

A selection of Joseph Joseph Houseware, including its fan-favourite stackable containers, are now up to 30% off. Consider the sale a great excuse to start Marie Kondo-ing your kitchen.

Levivo Water Carbonator Set: Quench your thirst with sparkling water on demand with the help of this carbonation set, which comes with two aerator bottles and two PET bottles (£59.39, originally £84.89;

Philips, Tefal and Morphy Richards irons are now upwards of 40% off, boasting prices as low as £33.99.

Shark Floorcare: A variety of cordless vacuum cleaners (both handheld and stick options), as well as steam cleaning mops from Shark are now up to 45% off.

Sleep soundly with these deals from Simba, Emma and other top mattress brands. Enjoy deep discounts on air mattresses, memory foam pillows and ergonomic mattress toppers. We even spotted a 100-pound markdown on Emma’s Original Double Mattress, dubbed the UK’s most sold mattress online (now £334.33;

Enjoy up to 30% off delicious coffee pods from Tassimo, Kenco and L’OR.

Large appliances like microwaves, washers, wine coolers and fridges from brands like Toshiba and Russell Hobbs are now hundreds of pounds off.

Yankee Candle: Freshen up your flat with one of the many fragrant autumn Yankee Candle scents like Cinnamon Stick and Cranberry currently on sale during Prime day.

Save money exploring your ancestry with these 23andme DNA kits, on sale during Prime Day.

Save money exploring your ancestry with these 23andme DNA kits, on sale during Prime Day.


23andme: Ever wondered where your ancestors came from? 23andme helps demystify your family’s lineage with its ancestry DNA kit. The service compares your unique DNA against over 1,500 global regions to show the breakdown of your ethnicity and to help you build out your family tree. Plus its Health + Ancestry Service (now £74, originally £149; goes one step further, pulling health insights from your DNA such as if you’re a carrier for an inherited condition or what types of lifestyle choices best suit your genetic makeup.

Beurer SAD Lamp: SAD Lamps can help provide your body with a needed boost of Vitamin D on the days when sunlight is scarce. And these devices have been shown to help improve your mood and improve your energy levels. Just in time for winter, Beurer’s SAD Lamps are currently on sale for 42% off.

Facemasks, both disposable and reusable alike, are now 30% this Prime Day, with prices starting as low as £6.39.

InnoGear 500ml Essential Oil Diffuser, which can emit aromatherapy scents around your home as well as provide an added boost of moisture during the dry winter months, is now a budget-friendly £15.19 (originally £18.99;

Landwind’s Infrared Thermometer, which allows you to check people’s temperatures at a safe distance, is currently marked down from its normal price of £39.99 to just £22.98.

Massage tools, like the HOPOSO Massage Gun (£80, originally £99.99; and RENPHO Eye Massager (£40.79, originally £58.99; are upwards of 30% off over the next two days.

Oral B, a leading provider of oral care products, is offering its Smart 6 6000N CrossAction Electric Toothbrush for 75% off its typical price tag. This electric toothbrush comes with five different brush modes, including daily clean, pro clean, sensitive clean, teeth whitening and gum care, so you can personalize your oral care based on your specific needs.

Omron’s popular digital blood pressure monitors are up to 40% off for Prime Day.

Philips Somneo Sleep and Wake-up Light with Relax Breath (now £99.99) mimics the sun rays and fills your room to help you gently wake up, so much so that 92% of users claim it’s easier to get up in the morning with one of these devices nearby.

Wake up gently with a Philips Somneo Sleep and Wake-up Light, on sale during Prime Day.

Wake up gently with a Philips Somneo Sleep and Wake-up Light, on sale during Prime Day.


A selection of Philips Sonicare DiamondClean Electric Toothbrushes and Brush Heads are now a whopping 70% off during Prime Day. Your dentist will thank you.

Take up to 45% off the Scholl footcare insoles that can help make your leisurely strolls, runs, workouts and other activities more comfortable.

Waterpik Professional Water Flossers, which can help you get a deeper clean after you’ve brushed your teeth, are now on sale for 30% of this Prime Day.

Withings: Both Withings smart scales, sports watches and thermometers have discounted up to 30%. One highlight includes its popular 4.5-star Withings Body+ – Wi-Fi Body Composition Smart Scale, a Bluetooth device that can track BMI, muscle mass, water measurement and your weight, as well as send information straight to your smartphone.

Save up to 40% on select Vitamins and Health Foods such as the Krunchy Keto snack bars (£11.99, originally £18.99; and the Sevenhills Extra Virgin Raw Coconut Oil (£8.99, originally £14.99;

Enjoy 63% off Viabiotics, Nature’s Bounty and other supplements and vitamins this Prime Day.

Note: The prices above reflect the retailer’s listed price at the time of publication.

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